The foldable phone market continues to skyrocket, with more than 7 million flip and fold units sold in 2021 alone.
That's an increase of over 260% from the 1.9 million models shipped in 2020, according to a new report from telecom market intelligence firm International Data Corporation, which projects that around 27.6 million flip phones will be sold in 2025 at a total estimated market value of $29 billion.
By 2025, fold and flip phone market share could more than triple, according to IDC, representing 1.7% of all mobile phones.
Read more: Top Foldable Phones for 2022: Motorola Razr 2020, Galaxy Flip, Galaxy Fold 2 and More
IDC places the model's rapid growth squarely at the feet of Samsung, which released the crowd-pleasing Galaxy Z Flip 3 in August and is expected to drop the Z Flip 4 and Z Fold 4 later this year.
Though the Korean tech giant hasn't released hard sales figures for its foldable phones, it says sales of its foldables quadrupled in 2021.
Foldables are still a small part of the market -- just 0.5% of the phone market in 2021, according to IDC -- but Samsung is managing to peel consumers away from Apple and other competitors.According to information from its trade-in programs and other retail data, Samsung has seen a 150% increase in customers who switched from other smartphone brands to one of its foldables, compared with those who switched from its Galaxy Note 20, AndroidCentral reported, and a 140% increase compared with those who switched from the Galaxy S21.
Samsung's latest launches shattered the two biggest roadblocks to the uptake of foldables, said IDC research director Nabila Popal: "rocket-high average selling price and concerns around durability."
"With their latest devices, Fold 3 and Flip 3, around the $1,000 price point -- and massive improvements in durability -- they showed the world that there is a healthy, even if still small, demand for foldables," Popal told CNET."In just one quarter, they helped triple the worldwide volume. To me, that is a successful launch."The largest chunk of foldables, about 35%, are in the US market, she added. "There were really strong promotions and trade-in offers with the major operators in the US which really helped."
Samsung didn't immediately respond to a request for comment.