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The company, Canada’s largest video game developer with 100 employees in Winnipeg, announced Friday it’s investing an additional $139 million in the Exchange District over eight years to grow its technology and create an additional 200 jobs. The company has 30 network studios worldwide and boasts net bookings of €2,241 million.

“Talent has come from around the world and across Canada to join us and new talent has emerged from right here within the province,” said Michael Henderson, managing director of Ubisoft Winnipeg in a press conference. “And this talent has enabled us to do cutting edge work on game technology and innovation and contribute to exciting games. We made the right decision to be here.”

According to Research and Markets, the global video gaming market was valued at USD $173.7 billion in 2020, and it is expected to reach a value of USD $314.4 billion by 2026.